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Study Webinar Benchmarks to Improve Your Performance

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How Does Your Webinar Engagement Compare?

We understand that no two businesses are alike, objectives and audiences vary and so do metrics. That’s why we’ve analyzed thousands of webinars and broken them down by sector and region so you can measure the health of your unique online events against other players in your space. If you’re curious as to how your digital programs compare among your industry peers, ON24’s benchmarking is the place to start.

Global

65% of registrations come form mid week promotions.

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Life Sciences

48mins is the average viewing time for all life sciences webinars.

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Financial Services

70% is the average registrant to attendee conversion rate of webinars.

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Professional Services

47% of ProvServ webinars attract at least 100 live attendees.

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COVID & Webinars

How COVID-19 Changed Webinars: A Comparison of March 2020 to 2019 Benchmarks.

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Resources

Marketing Tips

12 Amazing Tips to Boost Webinar Registration and Attendance

“How do I drive reg and boost attendance?” is the question every virtual event organizer asks themselves at some point. Fortunately, we have data on our side. Here are some tips and tricks you can use in your webinar marketing strategy today. Drive Registration Through Promotional Emails 1) Sending Promotions Start sending your promotional emails […]

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Marketing Tips

11 Excellent Questions for Your Post-Webinar Survey

In today’s data-conscious age, we all know that it’s critical to gather attendee feedback after your webinars. What’s not so clear? The best post-webinar survey questions to ask. Asking the right post-survey questions will 1) provide the meaningful data you need to improve the quality and responsiveness of your programs 2) understand your attendees and […]

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Marketing Tips

3 Ways To Build Better Human Connections With Virtual Events

As last year’s special webinar benchmarks report revealed, working patterns have shifted dramatically to remote working. For B2B marketers and events specialists that have been used to bringing people together face-to-face, it’s been a steep learning curve. It also poses a question — how can we create genuine human connections and engagement in a digital […]

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Marketing Tips

15 Virtual Selling Hacks You Can Use Right Now

How can marketing and sales make virtual selling easier? We’ve compiled 15 virtual selling hacks for you to use here. Feel free to peruse the hacks below, or download and share our infographic.  1. Run pre-recorded, scheduled demos.  Pre-recorded, scheduled demos are one of the easiest and most effective ways of driving leads. For Sage […]

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ON24

8 Steps to Creating a Dynamic Webinar Presentation [Infographic]

Creating a dynamic webinar presentation is simply a matter of following a process. You can make your own, or you can check out our webinar creation process below. Want to jump to the infographic? Just click here. Step 1: Find A Relevant Topic to Cover Engaging webinars start with the audience in mind. For you, […]

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Manufacturing

9 Ways Manufacturing Can Engage With Online Audiences

When it comes to releasing, educating and selling a product or service, manufacturers have a lot to manage. VARs need to understand the ins and outs of a new product. Partners and customers need to be educated. Product experts need to be available to answer questions. And, of course, collateral and product portfolios need to […]

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