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Headquarters: Palo Alto, Calif.
Funding: Public, (NYSE: CLDR)
Industry: Enterprise Data
Cloudera, a leading provider of cloud analytics and machine learning, has a story to tell. It starts with cloud environments, machine learning and the need for actionable insights, and ends with their platform.
But for many outside Silicon Valley, the cloud is still a somewhat unfamiliar concept.
Many stakeholders—whether investors, prospects, or even potential partners—have a sense of how important the cloud is, but were still unsure of the enormous value proposition Cloudera offers.
That’s why, for the past few years, Cloudera has taken their story to the road. They’ve explored the East Coast and crisscrossed Latin America, showcasing what they have to offer with more than 50 half-day summits in a year.
The 50 events were, by all measures, a success. The events had a high ROI: they drove pipeline and brought in money, more than making up for the operating costs for venues, food and lodging.
Still, the Cloudera team wanted to find a way to make their in-person events more cost-effective and more impactful without the cost of hosting physical summits. The company wanted to take its hyper-targeted events and push them to a range of audiences — any time, anywhere.
The idea is press play, have the webinar run and have attendees continuously think it’s live. We had our second event. We had technical people on the back-end to answer live Q&A and, for what the attendees knew, the events were live.
Senior Manager, Marketing Operations and Analytics, Cloudera
Cloudera turned to ON24® for a simple, scalable system that’d accommodate targeted accounts at a virtual drop of the hat. That’s precisely what they got.
By recording and slicing up its four-hour roadshow into three segments and putting them together into a virtual event, Cloudera could extract more value from its summits with minimal effort. With ON24, Cloudera:
With ON24, Cloudera made more interaction from its physical events and drove more pipeline.